Optimization of the content and the source of the website. There are many factors that need to be considered, which directly affect the rank of the different website pages.
Page speed is one of the most importact factors when it comes to SEO ranking. We can improve this by carefully optimizing and removing junk code.
It is important to analyze the keywords people search, how often they search them and the results from the search.
The off-page SEO becomes more and more difficult to manage. It requires a large time investment in content marketing, access to legit resources, such as news or personal blogs. Your brand should be repeatedly mentioned and you should receive links only from popular relevant websites.